Get weekly lessons that spin Finance into Founder-Friendly gold.

“So much insight. So many golden nuggets. Thanks so much for sharing your wisdom so generously.

I’m a very newly minted CEO. These nuggets are super super valuable.”

“I love it all!”

Carolyn Rohm, Co-Founder & CEO @Scores4Al

Insights that clear away annoying accounting cruft and uncover the power of finance for your business.

“I've been subscribing for a couple weeks now and it's great! Short and informative - never more than a minute out of my morning to read.”

Caroline Goggin, Founder @Upcause and Co-Founder @Brands Take Action

“Lauren Pearl - Dang, you can WRITE!

I've been on this list since the beginning and look forward to every message!”

Jonathan Stark, Author & Host @Ditching Hourly

“Just wanted to let you know that I enjoy your posts. They are one of the few daily emails that I actually read because they are short, to the point and are good reminders for all entrepreneurs even if they are experienced financial professionals.”

Liz Kozub, Founder @Apricity Endeavors

“Lauren, I am loving these! Have been so impressed by how easy to consume and useful these are. I read it every day and have already rec'd it to 2 people.

Highly recommend signing up!”

Cydnee DeToy, Founder @Cydnee DeToy Consulting

FAQs

  • A hand-made ongoing email blog by Startup CFO expert, Lauren Pearl.

    If you’re a founder who wants to get more value from the finance function, or a finance professional who wants to learn more about making finance ACTUALLY helpful for founders, you’re in the right spot!

  • This started out as a daily blog, but then our fearless author took on way too many projects and got a bit too busy... Expect 1-3 emails per week.

    And they’re super short - typically skimmable between 2 sips of coffee.

  • Statistically, it’s very worth trying it:

    • 75% of folks stay subscribed forever.

    • 60% of readers read every single post.

    • Multiple readers report that it completely transformed how they think about running their businesses for the better.

  • Because after over a decade of trying stuff, this has been the most effective way to help readers like you unlock your thinking and wrap finance into the business genius you already have.

    • It keeps you from procrastinating

    • It makes it feel painless

    • It gives you knowledge to put into action immediately every week

    • It’ll make you a better CEO

  • Sorry/not sorry, No.

    Here’s the thing: You might think that you want this but quite honestly, you don’t.

    Finance is boring. It’s overwhelming. I have dedicated my entire career to teaching people about it and even I wouldn’t read an email with 5 days worth of finance stuff in one sitting.

    Still sound like too much? No worries! You can check out the archives for a catalog of past messages for your browsing pleasure.

    But honestly, if I were you, I’d just sign up and give it a try. Consider it your first leap of faith in accepting the good word of finance into your life. Based on current unsubscribe rates (<25%) open rate (+60%) and click/reply rate (6%) there’s a very high chance you’ll thank me later :)

Okay - Sign me up!