Instruction manual

Imagine running your business,

And something unexpected happens.

You lose an employee.

Your competition takes an unexpected turn.

Your supplier changes a component.

A new product performs unexpectedly.

But imagine you immediately understand exactly

How every interconnected part of your business will be affected.

Imagine you can see - right away -

Three obvious options for what to do next.

Imagine you understand your business down to such a molecular level

That no problem, opportunity, or decision leaves you feeling lost.

That’s the power of understanding finance.

Because finance is the complete instruction manual to your entire business.

It’s how you see what connects to what -

How one decision ripples through the system,

How pressure in one area releases in another,

How to adjust without spinning out.

When you understand your numbers,

You understand your entire business.

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