Lifestyle Business

Can we stop lying to founders about something?

I've encountered many folks who say that the world is divided into two types of startups:

  • VC-Backed

  • and "Lifestyle Businesses"

But here's the thing:

This is a lie.

​

Here's the truth:

  • It's a well-known fact that only 0.5-1% of small businesses are backed by Venture Capital

  • The majority of public companies in the US are not VC-Backed businesses

  • VCs primarily fund a tiny subset of industries and business models

  • Yet, they take up a disproportionate amount of our mind space

Here's why:

VCs benefit from perpetuating the idea that everyone wants funding from them but few can get it.

(It means better dealflow, higher equity stakes, and easier LP money for them)

​

But:

  • It's not the case that most startups seek VC money but can't get it;

  • Most startups never consider VC money and don't want it.

Because here's the thing:

VC funding simply is a niche liquidity option that's been optimized for high-risk small businesses.

It can be a perfectly fine funding source for many companies that need to take a big risk.

But it's one of many options.

And

It has a track record of creating huge financial success for a small handful of founders

And incredible financial disappointment for the majority of them.

​

So, the next time someone asks you if you run a "startup" or a "lifestyle business",

I invite you

To laugh at them.

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